CHEF IN A BOX (CIAB) is a new concept
to re-create chef style dishes at home with the help of professional chefs
themselves. The idea is conceptualized and curated by Gayatri Iyer, a young
dynamic entrepreneur, who wants to express her love for food. The concept is
one step ahead of the online delivery of ordering cooked food right at your
doorsteps.
The idea helps consumers to order
recipe kits that include all the measured ingredients and clear steps of
instructions for cooking. The USP is that it comes directly from a
Chef/restaurant's kitchen to ensure authenticity and quality of the
ingredients, so the Chefs do the shopping for you (literally!). Currently the
market space that Chef In A Box caters to is Delhi-NCR (currently delivering in
South Delhi, West Delhi and Gurgaon). It aims at giving people a chance
to cook exotic dishes such as Khao Suey,
Mutton Kosha and Lemon Poppy Seed Muffins to name a few, just like the experts. They
have the flexibility to simply follow the instructions or use their creativity
to add some twists to the recipe.
