Turkish Airlines, Europe’s best airline for five
consecutive years*, this week takes
David Guetta’s UEFA EURO 2016TM
anthem to the 24 competing nations in this year’s tournament. Football and David Guetta fans in each
participating nation can enjoy bespoke music videos with a local twist. The
star’s music video for ‘This One’s For You’ was unveiled on Friday, 10
June. The Turkish Airlines presented film amassed nearly half a million views
within its first day.
Turkish Airlines is the Official Airline Partner to this summer’s
competition, and has taken part in a number of initiatives to ignite passion in
Europe’s football fans. As the carrier that flies to the most international
destinations, Turkish Airlines takes an active interest in Europe’s sporting
and cultural events.
Passengers travelling on Turkish Airlines will be able to stream
it on their in-flight entertainment systems. As part of Turkish Airline’s #EuropesBest
campaign, the carrier has also teamed up with music streaming service Spotify.
To bring to life the diversity of Europe’s footballing fans, the top-charting
songs from each competing nation is aggregated into a playlist (called Europe’s
Best Songs), which is available on Spotify or on the campaign’s microsite, meeteuropesbest.com.
Ahmet Olmuştur, Chief Marketing Officer (CMO) of Turkish
Airlines, said: “Music has always been a big part of football. Chants that echo
around stadia have brought fans together for decades, and this new song and
video from David Guetta will do just that. Turkish Airlines is thrilled to be
featured in the ‘This One’s For You’ video, and we’re all looking forward to a
successful tournament.”
‘This One’s For You’ was written and produced by David Guetta and
features Zara Larsson, the latest Swedish pop sensation. One million fans also
took part in the recording of the song through a special application created by
UEFA. David Guetta performed the song at a free concert under the Eiffel Tower
in Paris on June 10.
Turkish Airlines, Inc.
About
Turkish Airlines:
Established
in 1933 with a fleet of five aircraft, Star Alliance member Turkish Airlines is
a 4-star airline today with a fleet of 319 (passenger and cargo) aircraft
flying to 289 destinations worldwide with 240 international and 49 domestic.
According to Skytrax survey of 2015, Turkish Airlines was chosen "Europe's
Best Airline" for the fifth and "Best Airline in Southern
Europe" for the seventh consecutive year. Having won in 2010 the
world's "Best Economy Catering Service", in 2013 the world’s "Best
Business Catering Service", and in 2014 "Best Business
Catering Service" awards, Turkish Airlines was awarded
the world's “Best Business Class Lounge Dining” and "Best
Business Airline Lounge" prizes in 2015 Skytrax survey. More
information about Turkish Airlines can be found on www.turkishairlines.com.
About
Star Alliance:
The Star Alliance network was established
in 1997 as the first truly global airline alliance to offer worldwide reach,
recognition and seamless service to the international traveller. Its acceptance
by the market has been recognized by numerous awards, including the Air Transport
World Market Leadership Award and Best Airline Alliance by both Business
Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean
Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana
Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia
Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines,
Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South
African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The
integration of Avianca Brasil is currently in progress. Overall, the Star
Alliance network currently offers more than 18,500 daily flights to 1,321
airports in 193 countries For additional information visit www.staralliance.com and/or follow us on Facebook, Twitter, Youtube or LinkedIn.
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