Monte Carlo,
a leading fashion brand of the country, today opened its latest flagship store
in Delhi NCR at the DLF Mall of India, expanding its sales footprint in the
capital territory with an aim to target the elite and upwardly mobile
population of the city.
Spread across 1600 sq feet, the store
is Monte Carlo’s second exclusive brand outlet in the Noida region and offers its
fashionable collection and dressing range. With a significant presence at
India’s largest mall which registers a large number of footfall Monte Carlo is
expected to garner sales up to 5 lacs on the day of launch of the store.
The store was officially inaugurated
today by Mr. Sandeep Jain, Executive Director, Monte Carlo Fashion Ltd, who
spoke about the rapid expansion witnessed by Monte Carlo in recent years,
buoyed by the growing popularity of the brand. The company’s products reach the
end user through different channels including Exclusive Brand Outlets, Multi
Brand Outlets, Large Format Stores as well as e-commerce websites. Monte Carlo
currently has over 225 Exclusive Brand Stores, over 1500 Multi Brand Outlets
and more than 60 Large Format Stores.
“This
is our largest store in the entire Delhi NCR region and given its presence at
one of the city’s most popular malls, it gives us a strategic presence and
visibility. In recent years, we have worked aggressively on expanding our
footprint across the country with twin strategies of adding stores as well as
diversifying our product offerings to meet the varied needs of different
customers. Monte Carlo today offers a massive range of all season apparel for
the fashion savvy consumers and its up-scale fashion offerings have captivated a
dedicated and loyal following,” said Mr.
Swapan Dutta, President, Retail, Monte Carlo Fashion Ltd.
Monte Carlo, which already has several
outlets in the city and also sells through numerous multi-brand outlets, is now
aiming to establish a larger footprint and brand value. Keeping pace with the
latest fashion and trends, Monte Carlo has also unveiled a series of fresh
summer collections including floral collections, tweens’ dresses, fusion wear and
summer sportswear, among others.
The main objective of the brand is to
stand up to buyers' expectations and maintain the USP of the brand with respect
to quality and designs. Monte Carlo works with an experienced workforce, state
of the art machinery and top-notch raw material.
ABOUT MONTE CARLO FASHION LIMITED
With the years of enriched experience
& expertise, Monte Carlo has successfully established itself as a
respectable and ethical player in the apparel industry. It has cemented a
stronghold in the garment industry with its huge range of all season clothing.
It is one of the few fashion apparel brands that are listed at Bombay Stock
Exchange & National Stock Exchange.
Monte Carlo’s products reach the end user
through different channels like, Exclusive Brand Outlets, Multi Brand Outlets
& Large Formats Stores. Currently, Monte Carlo is available through more
than 225 Exclusive Brand Outlets & over 1500 Multi Brand Outlets in India
and abroad. Monte Carlo has also marked its presence in Nepal & Bangladesh
with its exclusive outlets. The company’s products are also available online
now, retailing through its dedicated website www.montecarlo.in and
is also available on other leading ecommerce portals such as Jabong, Myntra,
Snapdeal, Amazon etc.
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