CHEF IN A BOX (CIAB) is a new concept
to re-create chef style dishes at home with the help of professional chefs
themselves. The idea is conceptualized and curated by Gayatri Iyer, a young
dynamic entrepreneur, who wants to express her love for food. The concept is
one step ahead of the online delivery of ordering cooked food right at your
doorsteps.
The idea helps consumers to order
recipe kits that include all the measured ingredients and clear steps of
instructions for cooking. The USP is that it comes directly from a
Chef/restaurant's kitchen to ensure authenticity and quality of the
ingredients, so the Chefs do the shopping for you (literally!). Currently the
market space that Chef In A Box caters to is Delhi-NCR (currently delivering in
South Delhi, West Delhi and Gurgaon). It aims at giving people a chance
to cook exotic dishes such as Khao Suey,
Mutton Kosha and Lemon Poppy Seed Muffins to name a few, just like the experts. They
have the flexibility to simply follow the instructions or use their creativity
to add some twists to the recipe.
“I want to change the way people look
at food and break the monotony of eating pre-cooked food or takeout. People
do love to cook and I want to give them a seamless experience in doing so by
giving them everything they need (well almost, they would still need the
cooking appliances etc.” says, Gayatri Iyer, Chief Creator and Owner, Chef In A
Box.
The popularity of the concept of
recipe kits in the US gave the window for the concept to grow and to bring this
to India. The twist in this idea of not having your own kitchen but relying on
the Chef’s, restaurant's kitchen and expertise. Chef In A Box does not have its
own kitchen and we are ensuring that the ingredient come directly from the
Chef's kitchen, because that way we ensure authenticity, freshness and quality
of ingredients.
CIAB also conducts workshops under
the ‘Chef’s Secret Series’name, which aims to bring together cooking, food
enthusiasts and the Chefs face to face. The aim is to allow cooking enthusiasts
get an insider view of how the Chef’s work their magic. They have successfully
conducted a Chocolate Making workshop in February and on popular demand did a Healthy Baking workshop on 7th May. Now its all set to do a Summer Bookshop on 4th of June.
Website Link: https://www.chefinabox.in
ABOUT GAYATRI IYER
Gayatri Iyer is a multifaceted
dynamic young person and is currently the Chief Creator and owner of the
platform whose love for creativity only exceeds her love for food by a small
bit. One may think that in order to be in the food industry, you would either
have a Godfather or be associated with food in terms of being a Chef or baker.
But, none of that holds true for her. She was in a plush corporate job with
American Express for 5 years, surrounded by the fanciness, which a corporate
has to offer but that was just one part of her life. The other exciting part of
her was the creative side who used her weekends and time off to author a
book Life’s Macchiatio-A collection
of your stories, learn traditional art like Gond and Phad art and is
now a contributing artist selling merchandise on postergully.com.
The spirit to do something of her own
and to channelize her creativity gave birth to Chef In A Box. Outside of work, she
is physically active through Yoga, tennis and any other way to keep fit and
also do her bit for animal welfare in the city by adopting and feeding stray
dogs.
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