Smaaash
Entertainment Pvt. Ltd., announced the launch of its sports-centric immersive
& interactive entertainment and gaming center ‘Smaaash’ at the newly opened DLF Mall of India, Noida
Brain child of the multi-faceted Shripal Morakhia, Smaaash presents an unmatched range of games that
offer a superlative experience, and combines the best of sports, music and
dining into a highly immersive, interactive, innovative and involved
entertainment experience.
“Smaaash is a labour of love for me. Every
experience enjoyed by a patron is a personal success. At Smaaash we are never
satisfied with the latest and the best, the aim is always to go beyond and reach
for the stars. We now present the destination that Noida has been waiting for two
decades. We are brining to the city, a never seen before gaming experience with fresh concepts, powerful simulative
technology and innovative design. Maintaining
the perfect balance between virtual and real, the interactive experience at
Smaaash lets everyone escape to a different world and playout their dreams.” said Shripal Morakhia, Chief
Imagination Officer, Smaaash Entertainment Pvt. Ltd.
“The concept
of Smaaash is as exciting as it is unique. It provides the perfect haven to let
your hair down and have some fun, and leave behind the stress of daily life. Smaaash not
only redefines sports entertainment, but also allows one to immerse themselves
in a sport they love and experience it first hand, not just as a spectator. And we’re now ready to smash it
out of Noida with the newest Smaaash outlet at the Mall of India!” added Sachin
Tendulkar
The newly opened 25000/- sq. ft. center is
the next link in the chain of the country’s premiere
urban sports parks, and boasts of a 360 degree cricket simulator where
one can experience first-hand the exhilaration of facing cricket legends like
Dale Steyn, Wasim Akram and of course the master blaster Sachin Tendulkar. Football
fans in the mood to kick around a ball can challenge the Super-Sonic Goalkeeper
while playing Football Super Keeper. Fulfil the need for speed and feel the
G-force by trying X2 Racing, or alternatively just enjoy friendly banter at the
arcade games or at Twilight Ten Pin Bowling.
At Smaaash Noida, one can also
immerse oneself into virtual reality technology that is so close to reality
that it completely absorbs one’s senses. A mix of motion & positional
tracking, virtual reality high definition Head Mounted Displays (HMD), along
with a state of the art graphics engine that renders in real time, adds thehigh
definition thrill to adventure gaming. Games like Walk The Plank, Finger Coaster, Fly Max, Face
Ronaldo and many more provide for a completely immersive experience and transfer you to a world
beyond your wildest imagination.
The
launch of Smaaash Noida also commemorates the launch of Mighty Small Café &
Bar in NCR. Mighty Small @ Smaaash is the new concept café being launched at
all Smaaash properties across the country. The café features a carnival theme
space with elements that exude fun, joy and vibrancy. A café designed
especially for children and those that are kids at heart, the idea is to have a
place so alive that it reflects life as in a carnival. The bar features a scrabble
inspired façade with names of drinks on it for the amusement of the customers.
All elements, like the origami birds, 3D animal art installations, red glass
panels come together in a beautiful way. The idea is to instantly transport
visitors to their childhood, with the carnival themed decor, the huge circus
posters, and the red and white seats. This café, with its quirky décor, is
designed to bring a smile to anyone’s face and create an Alice in Wonderland
sort of a feel in totality.
With
a whole new menu featuring delectable finger foods perfect for munching on in
the gaming zone, sumptuous main course dishes for sharing, and mouth watering
desserts, paired with exciting beverage options, Mighty Small offers an
eclectic range of food and drink options that will tempt every food lover in
the vicinity. The perfect complement to Smaaash, Mighty Small presents dishes
and drinks that are perfect accompaniments to the exhilarating gaming options,
and can be carried across the property floor, as well as an inviting bar and
restaurant to relax, indulge in a good meal and great drinks with friends,
family and loved ones.
So
come May 2016, immerse yourself in the SMAAASH experience…throw worries out
of the window put a smile on your lips and “Up Your Game Noida!”
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