Retail giants’ partner with CouponDunia to offer exciting pre-budget in-store discount coupons

Mumbai, 25th February, 2016: Come month end; get ready to avail the best discounts on grocery, home care and personal care products at all leading hypermarkets in Mumbai, Delhi and Bengaluru. India’s leading ‘online’ couponing platform, CouponDunia, will launch its 4th edition of offline FMCG coupons insert in leading newspapers on Saturday, 27th February 2016. To redeem these additional discounts, consumers will need to bring a cut out of the coupons at CouponDunia’s 13+ partner hypermarkets and supermarkets in the three cities. Using these coupons, one can save up to Rs. 1200/- and as the coupon discounts are valid over and above supermarket offers, they can be clubbed for more savings and smiles!

In this leg, coupon usage is likely to more than double in the cities of Mumbai, Delhi and Bengaluru from last year. CouponDunia foresees large scale activities considering brands like Amul, Heinz, Mother’s Recipe, Cornitos, RB (Reckitt Benckiser) India, Unilever, P&G etc. have joined the couponing movement. This year, India’s largest food and grocery supermarket chains like Big Bazaar, HyperCity, Reliance Fresh; Mart and Super, have partnered with CouponDunia.

Commenting on these FMCG coupons, Mr. Sameer Parwani, Founder & CEO, CouponDunia said, “For the first time in India, a couponing player has stepped up as the online-to-offline convergence point between A-List brands and top retailers to curate additional discounts for the masses. In India, consumers are still getting acquainted with couponing; however, with our constant efforts, we hope to inculcate couponing as a shopping habit in every household thus helping them to increase savings.”

Speaking on the collaboration, Mr. Damodar Mall, CEO, Reliance Retail Ltd. (Grocery Retail), shared with excitement, “Supermarket shopping is a monthly ‘brandswayamvar’. Deal coupons - proven globally, is another way by which brands can attract customer's attention, so we are excited to partner with CouponDunia.”

Speaking on the partnership, Mother Recipe’s P. Rajan MATHEWS, V.P -Sales & Marketing, Desai Brothers Ltd - Food Division said, “FMCG couponing in India is an innovative concept, and brands across the globe have benefited from this strategy in expanding its consumer base. We believe that couponing is a win-win for both Indian consumers and FMCG brands, as consumers save money on their monthly spend and brands are able to boost customer happiness and shopper loyalty. We are pleased to partner with CouponDunia, as they have done a commendable job in spearheading the couponing movement and make it successful in the Indian consumer market.”

Mr. Gaurav Singh from General Mills that markets household brands such as Pillsbury, Betty Crocker, Nature Valley Granola Bars and Haagen Dazs said, "We believe for us Coupon Duniya will enable a platform to come closer to both are customers as well as consumers, as couponing has proven to be a highly effective tool worldwide to build sales and customer loyalty"

About CouponDunia

CouponDunia Media Pvt. Ltd. is India’s most popular coupon website as well as the country’s largest listing of offline restaurant and in-store coupons. Founded in 2010 by Sameer Parwani, the company is headquartered in Mumbai with a tech office Bengaluru. CouponDunia has grown to become India’s largest destination of discount, coupons & offers and consists of regularly updated coupons from top Indian online and offline merchants such as Flipkart, Amazon, eBay, Jabong, MakeMyTrip, PayTm, BookMyShow, Indigo Nation, Scullers, Inc.5, Baby Oye, Lee, Wrangler, JustBooks, Arrow etc. At CouponDunia we help people save money on their shopping by connecting merchants looking to increase their sales with shoppers looking to get good deals.  CouponDunia receives about 5.2 million visits a month, shares coupons from more than 2000 online brands, has more than 7.5 million email subscribers and has more than 2 million app downloads. In the offline space, CouponDunia offers coupons from over 5000 restaurants across 8 Indian cities. CouponDunia also lists coupons, across 8 Indian cities, from over 270+ retail brands and 12,000+ outlets across categories like fashion apparel & accessories, baby care, electronics, sports, footwear and home décor.