A Social Catalyst, Zone by the Park

This is the age of networking, and we are social beings. That is the simple belief behind the creation of Zone by The Park. A chain of upscale hotels designed to go beyond just a superior room and service experience to become a hub of social interactivity for the modern business and leisure traveler.

Zone by the park is set to lead a social shift in hospitality; taking hospitality to a whole new level making the hotel a social hotspot.

With relaxed, unbox spaces where connections are made and ideas exchanged, a happening bar and restaurants and buzzing nightlife, Zone is much more than a hotel. It is a concept whose time has come. Zone is a new brand under the Park Hotels umbrella, spear headed by Priya Paul, chairperson, Apeejay Surrendra Park Hotels Ltd., in consultation with UK based architecture firm, Project Orange.

The first thing that strikes you when you'll enter the property is the colourful zone auto-rickshaw that is customised to serve coffee and snacks and is accessorised with quirky knick-knacks in bright colours.

A replica of this auto was also placed at the entrance of the Zone launch party and served as a perfect photo-opportunity for the people. A miniature version is also what we got as a give away, something really cute to cherish and treasure.

Speaking at the event, Priya Paul, said,"Our guest rooms are designed for endless likes; contemporary, comfortable, customised for today's multi-tasters. Thats what a stay at Zone is all about. A touch pad gives the guest complete control over their experience. There are nooks for modern gizmos, well planned storage, and many extras that will have guests coming back.

A lively casual lounge, Z-bar, which is a social hub of the town and changes into a vibrant pulsating nightspot on the weekends and a distinctive Z shaped bar.

A free flowing multi cuisine experience just off the lobby with multiple service points and formats and innovative multi-pricing options give our guests the Bazaar experience.

An open plan lobby that can be re-aarenged for private events, a bulletin that connects you with city's actions, consoles for gaming options in the lobby and the coolest cafe on wheels."

"Our brand beliefs, social; nimble; at ease.

We believe that the design of our space inspires and encourages our guests to meet, mingle and share. We believe in a place that is always on the move and in service that is quick and efficient. We believe that our friendly atmosphere will allow our guets to feel comfortable and be who they are(and let their hair down when they need to!)

Social by design, Zone will change the way people meet up, tweet up and put their feet up!

Social by format, Zone is big enough to make great business sense and small enough to make great friends", said Ms, Paul

Zone by the park is open in Coimbatore, Jaipur, Chennai ORR, with up coming hotels in Bengaluru, Mahabalipuram, Jodhpur, Raipur, Igatpuri, Goa and Sindhudurg.

The party thrown to launch Zone by the Park in itself spoke volumes about the quality of service and the brand promise.

The snacks were great, and also had some unusual live counters representing the Zone hotels from each city. There were live Pasta Counters, Dosa Counters and Dimsum Counters as well.

The bar was open with high class malts flowing freely.

The dinner also included some famous regional dishes like the Lal Maas, Gulab Jamum ki Sabzi etc. and it was delectable.

Being an avid traveler, I look forward to staying at one of the Zone hotels in my next trip.