PVR
Plaza, New Delhi, 10thMarch, 2016: On the occasion of the 100th International
Women’s Day, PVR Nest, the decade old social program of PVR Ltd., the largest
cinema exhibitor of India; Show of Force, implementers of the Frame Her Right
Campaign; and SafetiPin, the country’s only audit based safety application,
launched a unique youth-led program, “Campus Ambassador Program; Making Delhi
City Safer.”
The
initiative aims to empower youth to have an active role in developing safer
cities. Leveraging a newly developed app, Safetipin, youth are trained on how
to collect safety-related data and report on violations or issues around the
city. The initiative is part of the Frame Her Right campaign, an initiative
inspired by Half the Sky Movement that was launched in 2014 as part of a
USAID-funded public-private partnership seeking to challenge harmful gender
norms and behaviours.
