New Delhi, March 31, 2016: Smartron, India’s first true global IoT brand with
“designed and engineered” in India for India and the world, today announced the
launch of its first ever range of products, t.book, the impressive high performance Ultrabook convertible, t.phone, the lightest 5.5”
Smartphone, and tron.x, its unique Smartron experience. On the occasion, Sachin Tendulkar legendary
cricketer, shareholder and brand ambassador of Smartron along with Mahesh
Lingareddy, Founder & Chairman unveiled these devices, platforms and services
in the presence Narsi Reddy, Co-Founder & Managing Director, Rohit Rathi,
Co- Founder & President, Smartron and its global partners, customers and
vendors.
These next generation of smart IoT devices, platforms and services from
Smartron are built on the breakthrough concept of Internet of TronsTM (IoT) to deliver truly amazing “tron xperience” for the
discerning customer at home or on the go or at office or in the car. Tron.x seamlessly integrates all the
devices, software, cloud, crowd, hub, services and care platforms to deliver
highly intelligent and personalized experience through hubtron. Hubtron comes with every Smartron device and customer can
access all his or her profile, data like documents, content like pictures and
music, services like professional and payment, care, community as well as can
manage all other IoT devices.
Smartron t.book, the perfect mobile workstation
will go on sale exclusively on Gadget360.com starting April 8th,
2016 and the t.phone booking will start on April 18th, 2016. All
Smartron devices come with hubtron to enjoy the amazing tron xperience
(tron.x).
Smartron believes that it is the right
time to size up the opportunity of Internet of Things (IoT) and design products
in India with an impressive technology for a global audience. Positioned
as “We are Engineers at Heart” “building Smart things to
life” Smartron
aims to create a network of integrated smart devices for seamless
communication.
Speaking on the occasion, Sachin said, “We
are moving towards Internet driven experiences and Smartron’s vision in
unlocking the potential of IoT will bring compelling experiences to people,
making their life more productive, safe, intelligent
and convenient. An Indian brand making a
great leap into technology product innovation is commendable. I am delighted to
be associated with Smartron, a global technology brand from India.”
Speaking at the launch, Mahesh said,
‘The success formula for making India globally competitive and respected is to
ensure a holistic approach to the products and services and ensure they go
hand-in-hand. Realizing the need for developing products and global brands from
India for a global market, Smartron aims at innovating in this sphere’’.
On the product line up, he further
said, “we have an exciting line up of products for 2016, beyond smartphone and
ultrabook segments across mobile, home, auto, enterprise and infrastructure
markets. Our aim is to make customer’s life simpler, smarter, and safer using
Smartron products”.
Smartron commissioned its operations in
Hyderabad and Bengaluru in August 2014. The company has so far invested over
$10 Million to support the R&D activities and plans to spend $ 100 million over
the next couple of years to establish Smartron as a global brand. Striving to
innovate in the smart devices and IoT segment, the launch of the first two
products, t.book and t.phone coupled with tron.x is the first step towards
achieving this goal.
Powered by Intel® Core™ M processor and a Microsoft Windows 10 Operating
System, the t.book aims at enhancing the user experience. The device comes with Hubtron, a one-stop
destination to access all the data, content, services and care and to shop for
all other devices and accessories and to be participate in the community and to
enjoy the amazing tron xperience. Hubtron will be active across all Smartron
devices. Apart from this, the t.cloud feature will enable Smartron users with
free unlimited storage and the data can be accessed across all devices using
Hubtron. The Smartron customer service, which is known as t.care, will offer
online and offline support. The offline support will be present across 100
cities and with doorstep services making it hassle free.
The premium built t.phone is designed
to be the world’s lightest 5.5” smartphone. More details will be announced in a
separate event in April 3rd week this year.
About Smartron
Led by experienced management and
passionate engineering teams and funded by investors from US, India, Middle
East and others, Smartron started as a global organization from day one with
R&D centres in Hyderabad and Bengaluru and teams around the globe to enable
global technology sourcing, marketing and sales. Smartron has been working
closely with vendors, partners and customers to co-create and collaborate in
building a strong product ecosystem.
Smartron website: http://forum.smartron.com/
Facebook: https://www.facebook.com/smartronindia/
Twitter handle: https://twitter.com/smartronindia
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