With dramatic increase in the usage of digital devices
such as computers and smartphones, human eyes today are exposed to harmful blue
light and are experiencing much higher stress and visual strain as compared to
the last decade. Taking into account this shift, Essilor, the world leader in
ophthalmic optics, has introduced a new range of highly impactful technology
driven lenses offering prevention and protection for your eyes against harmful
blue light, strain and fatigue.
Essilor has conducted extensive research to evaluate the
impact of increased digital exposure on the eyes. Eyezen and Crizal Prevencia,
the new products offered by the leading lens maker, are an outcome of this
research and analysis. The new spectacle lenses have been customized to meet
the needs of the consumer in the digital age, offer protection from blue light
that is harmful to retinal cells and reduce visual strain arising out of
multiple device usage.
The new lenses equipped to protect eyes from the
ill-effects of digital devices which not only causes increased visual stress
but also increases exposure to harmful blue violet light.
Essilor’s consumer study on new digital behavior finds
75% people suffer from visual fatigue; 66% believe digital screens require
additional effort for eyes causing increased incidences of headaches, burning
& weariness in eyes
According to different researches, average time spent in
front of the computers has increased by 65 per cent over the past five years.
Add to it the hours spent in front of television sets, the rapid growth of
tablet PCs and Smartphones usage, and there is reason to believe that our
exposure to harmful blue light is only increasing by the day. At the same time
increasing usage of devices such as I Pads and smart phones also creates visual
stress.
Apart from increased duration of exposure, usage of
multiple digital screens simultaneously is another added lifestyle factor.
Sometimes, four different devices may be used by an individual simultaneously.
According to a consumer quantitative study conducted in 2014 among 4000
individuals in France, Brazil, China for Essilor, a whopping 82% people stated
that they watch TV at the same time as they use their computer; similarly 72%
use a tablet or smartphone whilst watching TV.
Doctors say increasing exposure to digital screens is
leading to rising number of people reporting tired and weary eyes, headaches,
blurred vision, itching and burning. The concern is particularly high in
youngsters because they are the ones who are more active users of electronic devices.
Computer Vision Syndrome, which was considered an appropriate condition to
describe the increasing stress on eyes and posture till recently, looks an
obsolete term today given the rapid transition in technology that have added
several new facets to visual eyestrain.
The effects of harmful blue violet light have also been
highlighted in recent years. Emitted by the sun and also by artificial light
sources such as LEDs and computers or smartphones, blue light - the range of
the visible light spectrum with wavelengths between 380-500 nm - plays a
beneficial role on health, in particular by regulating the internal biological
clock. However, a specific band of this light, known as the blue violet light
causes damage to retinal cells. Digital devices and lighting devices such as
LED lights and CFLs also emit significant amount of blue light. With
progressively increasing usage of LED lighting, this exposure is only expected
to increase in the coming years.
“Rapid adoption of newer technology in this digital world
presents newer challenges with respect to protection requirements. It is also
essential for ophthalmic lens technology to evolve to meet the needs. Eyezen
represents Essilor’s innovation, offering users the maximum protection and
comfort. Eyezen is a lens specifically designed for the digital age,” says Mr
Shiv Kumar J, CEO, Essilor India.
“With increasing presence of convergent devices, we are
today dealing with a scenario where multiple devices are co-existing. This
doesn’t just increase digital exposure of the eye, but adds extra pressure on
the eyes as they continuously switch between devices and adapt their focus
while sitting, standing and lying down. I might be working on my laptop, and at
the same time checking my smartphone while also snatching glimpses of a news
bulletin on television. The cumulative stress on the eye today is therefore
much more than it was five years back when smartphones and tablets were yet to
become a norm, this has led us to introduce lenses such as Eyezen and Crizal
Prevencia for use in spectacles,” says Mr. P Ramachandran, Group COO, Essilor
India.
New Lenses for the Digital Age
EyeZen
Designed specifically to meet the changing needs of the
eyes in a highly connected world, Eyezen lenses represent the latest in Essilor
technological innovation. They come with twin functions of relaxing the eyes
from digital eyestrain and protecting visual health over the long-term.
Eyezen has been specially designed to offer protection
from digital screens and provide more comfort to the eyes as they switch
between multiple devices. Eyezen is built with state of the art W.A.V.E.
technology which helps provide sharper and clearer vision. Eyezen focus lens
technology better supports the eye’s effort in focusing at ultra-near distances
that are typical of handheld devices. Secondly. Light Scan, a unique light
filtering technology which protects eyes from the harmful blue-violet light
emitted by digital screens and modern light sources is another vital feature of
this lens. Inspired by the Japanese notion of Zen, Eyezen provides comfort and
relaxation to the eyes even when they are excessively exposed to digital
creens.
Crizal Prevencia
Prevention, such as protecting the eye from harmful
light, is currently the first line of defence against the problems of
age-related macular degeneration (AMD) and cataracts. These conditions
currently affect more than 350 million people around the world. Blue light is
one of the risk factors in retinal cell degeneration which contributes to the
development of cataracts.
Crizal Prevencia is a result of an ambitious four-year
research programme conducted in partnership with Paris Vision Institute, one of
Europe’s largest eye health integrated research centers, which led to the
identification of the portion of the visible light spectrum that is noxious to
target retinal cells. Crizal Prevencia is the first preventive spectacle lens
that selectively filters out harmful blue violet light that is harmful to
retinal cells while letting in other frequencies of the light spectrum, which
your body needs to function properly.
Essilor, which is a global leader in research &
development, has worked aggressively to determine the emerging challenges to
the health of eyes from our changing lifestyles. The new range of lenses from
Essilor is aimed at providing the maximum protection and comfort as people live
with new age devices and technology.
About Essilor India
Essilor India is a 100% subsidiary of Essilor
International. The Company through its excellent services, quality products and
a wide network of distributors and franchise labs has been able to
revolutionize the Indian ophthalmic lens market and cause a shift from the
predominant glass lenses to the safer and more superior plastic lenses.
Essilor entered the Indian Market through a joint venture
with SRF Limited, New Delhi in 1998. The Indian Subsidiary was incorporated as
Essilor SRF Optics Private Limited. The company has since risen to the position
of market leader in the Indian Plastic Lens segment of the Ophthalmic Industry. In 2004, the company changed its name to
Essilor India Private Limited and was a 100% subsidiary of Essilor
International.
Essilor offers a wide range of the world's best lenses-
"Varilux" range of Progressive Lenses, "Crizal" Hard
Multicoated Lenses,"Optifog" anti-fog technology,"Airwear"
polycarbonate lenses to suit all lifestyles and "Titus" Hard Coated
Lenses - which have set benchmarks for quality and performance. Besides these
products, Essilor has an impressive array of photo chromic, tinted and high
index lenses as well as lenses for special applications. Essilor also has
brought international best practices into India in the areas of training and
promotional activities.
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